Squarespace. A Great Website Solution for Many Small Businesses.
September 2020
How is your website? Has it been a few years since you last updated it? If so, now is a good time to invest in a new site. With the economy on shaky ground, having an up-to-date, professional-looking website has never been more important. The good news is there are several website options for small businesses and a website builder platform like Squarespace might be an excellent solution for your business.
Which Direction?
There are two options for a small business to consider when building a website: a content management system (CMS) or a website builder. Determining which solution is best depends on your business and what role your website plays in your customer acquisition process.
The most popular CMS today is WordPress and it can be a solution for virtually any type of business. However, many smaller businesses are well-served using a website builder such as Squarespace. Squarespace sites perform well for businesses that:
Primarily have content-based “brochure” sites
Do not require significant or complex functionality
Get most of their business through referrals and do not rely on a robust search engine optimization (SEO) strategy to drive traffic to their sites
Want a professional-looking site for a lower cost
Operate a simple e-commerce business
Are nonprofits accepting online donations
Squarespace Features
Squarespace is designed to be an “all-in-one” solution that delivers a user-friendly experience and a wide range of features that include:
A variety of modern, professional, mobile-friendly templates
Drag-and-drop editor that requires no coding
Best-in-class blogging, podcasting and photo galleries
SEO best practices built into every template
Integration capability with social media accounts, Mailchimp, G Suite and many other third parties
Robust website analytics with ability to connect to Google Analytics for more in-depth metrics
Annual hosting fee included so no need for a separate web hosting service
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Squarespace Client Examples
Working with Kimberly Jones of JonesHaus, we have built numerous client websites using Squarespace. A few examples to view are:
Creekside Recovery Residences
Common Sense Solutions
Lindeman Financial Group
Watson Bonander, LLC
Linda Maddox Kitchen & Bath
If your website is due for a refresh, contact me for a free initial consultation and find out if Squarespace could be an option. I work with clients to determine the best solution based on your business objectives. And when functionality requirements are more complex, I also offer WordPress sites for clients who would be better served with a CMS platform.