BRAND development

If you are ready to get more out of your marketing program, developing a brand platform is the first step. Whether you are a startup trying to develop a brand or a business that has been around for a number of years and still trying to define who you are, I will help you discover your brand identity. I have a formal, structured process to that will help your organization define its brand and craft key messages. In addition, I can act as a neutral, third-party facilitator for brand development initiatives.

Brand training

There are times when businesses and larger organizations need an external resource to educate management and employee teams about branding and its role in building a successful business. If you are considering embarking on a brand discovery initiative I can:

• Present to your executive team and others in your organization about the brand development process and the benefits of having a well-defined brand.

• Assist in planning internal brand rollouts, including development of educational materials.

• Provide guidance to your human resources and talent development teams on how to incorporate brand education into the employee onboarding and orientation processes.

• Conduct brand educational sessions for your employees.