Understanding a business challenge and developing a marketing strategy to help a business meet its goals and objectives excites me! After more than two decades of corporate marketing and communications experience in various service-related industries, I founded my marketing consulting business in 2013 to work one-on-one with small- and medium-sized businesses in Atlanta and across the state of Georgia on their marketing challenges. As a high-energy, organized marketing professional, I have a proven track record for delivering results across numerous service-based industries and demographics.
Katherine Bows Taylor
work experience
Prior to becoming an independent marketing consultant, I gained in-depth marketing experience working in a range of service-related sectors:
HEALTHCARE
Extremity Healthcare, Inc./Village Podiatry Centers – Director of Marketing for largest podiatric medical practice in the Southeast with 35 clinics, 40 physicians and a staff of 200. Led team of four physician marketing liaisons, oversaw all marketing activities and communications for this rapidly expanding healthcare practice. Emphasis was on strategic marketing, planning, budgeting, advertising, public relations, website/online marketing, social media and patient communications.
HIGHER EDUCATION
Georgia Institute of Technology – Director, Marketing Communications for top-ten public university and tier-one research university with 20,000+ students and 900 full-time academic faculty and 5,000 employees. Supervised the marketing communications and licensing function and oversaw branding, advertising, external marketing, licensing and trademark management.
FINANCIAL SERVICES/BANKING
Flag Bank – Senior Vice President, Marketing & Public Relations for one the largest and fastest-growing community banks in Georgia. Established the marketing function that supported the bank's asset growth from $650 million to $1.8 billion at acquisition.
First Data Corporation – Director, Marketing Communications for Fortune 500 global electronic commerce, payment solutions and merchant transaction processing services company. Managed overall branding and marketing communications programs for First Data's emerging payment technology venture, eONE Global, L.P., and its operating company, govONE Solutions, L.P.
SunTrust Banks, Inc. – Vice President, Marketing Services for Fortune 500 bank holding company. Introduced strategic, integrated marketing programs supporting lines of business that included Commercial Banking, Corporate Banking, Investment Banking, Treasury Management Services, International Banking, Merchant Services, Small Business Banking and Online Banking for Business.
PROFESSIONAL SERVICES
Arthur Andersen/Andersen Consulting – Marketing Communications Coordinator for the Carolinas practice including Charlotte, Greensboro, Raleigh and Columbia.
Education
EMORY UNIVERSITY - GOIZUETA BUSINESS SCHOOL
M.B.A. – Marketing Concentration
SOUTHERN METHODIST UNIVERSITY
B.B.A. – General Business
B.A. – Ibero-American Studies
Minor – Spanish