Newsletters

While many business owners are quite savvy about Search Engine Optimization (SEO), there are just as many with limited knowledge about SEO. In today’s world, SEO is a marketing fundamental and any business with a website needs to incorporate at least a minimal level of SEO tactics. No matter the industry, search plays a big role in how consumers shop and make buying decisions.

How is your website? Has it been a few years since you last updated it? If so, now is a good time to invest in a new site. With the economy on shaky ground, having an up-to-date, professional-looking website has never been more important. The good news is there are several website options for small businesses and a website builder platform like Squarespace might be an excellent solution for your business.

Businesses that successfully make it through the current recession will be those that continue to adapt and resist the temptation to retreat from marketing. The latest issue of my newsletter shares five recession marketing strategies businesses should embrace while navigating the realities of today's business environment.

If you are guilty of ignoring key aspects of your marketing function, in particular your brand identity and website, here is a recent case study to provide some inspiration.