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It happens to all of us. That point in time where you realize: it is time to redo our website. And, if you are like many business owners, you keep putting it off as long as you can since redeveloping a website is a significant investment of dollars and time.

All businesses – no matter the size – must engage in business development and marketing. Unless you are an experienced marketing professional, the chance that you can run your business and execute an effective marketing program is slim.

No matter what your line of business, your website should always be included in your marketing plan. Even if you have recently launched a new site, there are plenty of actions that should be tended to on an ongoing basis. And, if your site is out of date, hopefully a new site is on your list of tactics for this year.